Profile

Registered: 3 years, 5 months ago

Product Design is the Key to Model Success

 

So you've been busy building your business. You have concentrated on marketing. You've gotten on the market and posted to Facebook and Twitter. You have posted your story on all your sales pages. You have created your blog. You've even written articles and posted them all over the web. You've got hung around boards and posted 'till you were told to stop. You've got been building your brand like gangbusters.

 

 

But have you forgotten something?

 

 

The biggest brand success factor isn't marketing. It is delivering on your promises. It is delivering a quality product to your customers.

 

 

And for those of us creating learning content material that means your biggest success factor is product creation. You see it's in product design and creation that almost all of your quality goes to be inbuilt -- or left out.

 

 

In the brief term, individuals listen to your branding efforts. Your marketing is a key factor in growing their opinion of your quality. They listen to your promises -- both stated and implied -- and then make a decision. Your marketing will persuade individuals that you do know what you are doing. And that you just will deliver a quality product.

 

 

However in the long term, they will choose you by how well you really deliver on these promises. They judge you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business developing a long term relationship with your customers is a key to success. That is why list building is so important.

 

 

And when creating programs and eBooks and other data products the biggest affect on your quality is how you design and develop your products.

 

 

Quality in a learning content product is measured on three levels.

 

 

The first is content. However your customers -- your target audience -- are taking your course exactly because they do not know the content. They are there to learn the content. So their judgment of the quality of that content material is different. It isn't primarily based on how well you know your subject.

 

 

Instead your prospects will judge your content primarily based on how well it meets their needs and expectations. Did you design the product to unravel a specific problem they are having? Did you design your product round their motivations? That's how they will decide your content.

 

 

The second thing they will choose you on is organization. Do you appear to understand the topic well sufficient to current it so they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

 

 

Finally they will judge you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be pleasant and easy to speak to?

 

 

However it's not that simple. You see the way you deliver quality content material includes intently figuring out and focusing on your customer. And that very same goal customer you defined within the product design and creation process will be used for all your contacts with your customers. Including making your marketing target your desired customer. So your short term influence in the end also depends upon the quality of your product design process.

 

 

If you beloved this article and you would like to be given more info regarding electronic product design and manufacturing generously visit the web-page.

Website: https://elex.co.nz/about/

---

Forums

Topics Started: 0

Replies Created: 0

Forum Role: Participant