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Product Design is the Key to Success

 

So you've been busy building your business. You've concentrated on marketing. You've gotten out there and posted to Facebook and Twitter. You've got posted your story on all your sales pages. You have created your blog. You've got even written articles and posted them all over the web. You've got hung round forums and posted 'till you have been told to stop. You've got been building your model like gangbusters.

 

 

However have you ever forgotten something?

 

 

The biggest model success factor isn't marketing. It's delivering in your promises. It is delivering a quality product to your customers.

 

 

And for these of us creating learning content that means your biggest success factor is product creation. You see it's in product design and creation that most of your quality is going to be in-built -- or left out.

 

 

In the short term, individuals listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises -- both said and implied -- after which make a decision. Your marketing will persuade people that you just do know what you are doing. And that you just will deliver a quality product.

 

 

But in the long run, they will judge you by how well you actually deliver on these promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing enterprise growing a long term relationship with your clients is a key to success. That's why list building is so important.

 

 

And when creating programs and eBooks and other information products the biggest influence in your quality is the way you design and develop your products.

 

 

Quality in a learning content material product is measured on three levels.

 

 

The first is content. But your clients -- your target market -- are taking your course precisely because they do not know the content. They are there to learn the content. So their judgment of the quality of that content material is different. It is not primarily based on how well you know your subject.

 

 

Instead your clients will choose your content material based on how well it meets their needs and expectations. Did you design the product to resolve a particular problem they're having? Did you design your product around their motivations? That's how they will judge your content.

 

 

The second thing they will choose you on is organization. Do you appear to understand the topic well enough to present it so they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

 

 

Finally they will judge you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be pleasant and simple to speak to?

 

 

However it's not that simple. You see the way you deliver quality content involves carefully identifying and concentrating on your customer. And that very same target buyer you defined in the product design and creation process will be used for all of your contacts with your customers. Together with making your marketing target your desired customer. So your brief time period affect finally also will depend on the quality of your product design process.

 

 

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