Your company has just presented its new five year strategic plan. You have received a new product request from a customer that is in line with the previous 5 year strategic plan. But it does not meet the objectives of the new plan. The product description seems to have a valid business driver and to be a straightforward development effort. As Project manager, what is the BEST course of action?

a) Do the benefit cost analysis of the project and submit it for management approval.
b) Submit the new product request to the PMO for review and approval before proceeding.
c) Inform the customer of the change in corporate direction and ask him/ her to take another look at the project.
d) Request a project charter from the management and begin WBS